 |
Barry C. Harris
testified on behalf of Stolt-Nielsen in
U.S. v. Stolt-Nielsen S.A., has consulted or testified in
numerous matters related to potential price fixing or bid rigging.
Matthew B. Wright who assisted with
the analysis in this matter, also has extensive experience in matters
involving potential collusion. |
U.S. v. Stolt-Nielsen and the
Economics of Cartels
For a conspiracy to be effective, firms must be able to
raise prices and maintain the price increase. Even where
entry is not easy and the colluding firms control a large
proportion of capacity in the relevant market, effective
collusion can be difficult to maintain. While firms have a
collective incentive to coordinate their activities to
restrict output and raise prices, firms individually have an
incentive to cheat on a cartel agreement. A firm that
secretly undercuts a conspiracy stands to benefit, at the
expense of other conspiracy members, by increasing its sales
and earning higher profits than it would as a member of the
conspiracy. Thus, quick detection and punishment of cheating
are important to maintaining a conspiracy.
Punishment in this context refers generally to price
cutting in response to cheating by other firms on the cartel
agreement. When one firm undermines a cartel, the other
firms participating in the cartel will lose sales and
profits. Cartels therefore tend to break apart when cheating
is discovered. Because a timely exchange of information
within the cartel can deter such cheating by reducing its
potential benefits, communication among firms is generally
necessary to maintain an effective cartel.
The economics of cartel behavior influenced the recent
federal district court decision in U.S. v. Stolt-Nielsen
S.A. This case has its genesis in a bid-rigging
conspiracy among parcel tanker operators. (Parcel tanker
shipping is the ocean transport of bulk liquid cargoes on
vessels equipped with numerous compartments designed to
carry a variety of different cargo simultaneously.) In late
2002, parcel tanker operator Stolt-Nielsen sought admission
to the Antitrust Division's Corporate Leniency Program. Once
admitted to the program, Stolt-Nielsen and its employees
provided the Division with substantial evidence of the
firm's involvement in a customer allocation conspiracy prior
to 2002. The Antitrust Division, however, suspended and
later revoked its Conditional Leniency Agreement with
Stolt-Nielsen, claiming that Stolt-Nielsen had not met the
conditions for leniency. Stolt-Nielsen and two of its
executives were later indicted for their roles in the parcel
tanker conspiracy.
The defendants moved to dismiss the indictments, and in
the spring of 2007 a hearing was held on the defendants'
motion in Federal District Court in Philadelphia. The
primary issue at the hearing was whether Stolt-Nielsen "took
prompt and effective action to terminate its part in the
anticompetitive activity being reported upon discovery of
the activity." In November 2007, Judge Bruce W. Kauffman
ruled in favor of the defendants and dismissed the
indictments.
In his ruling, Judge Kauffman noted that Stolt-Nielsen
instituted a revised antitrust compliance program when
concerns were raised about anticompetitive activity within
the company. Elements of this program included, inter
alia, distributing a handbook containing the revised
antitrust policy to employees and competitors, requiring
employees to sign certifications representing that they
would comply with the new policy and report any violations
of it, and informing its competitors of the new policy and
its intention to comply with it. At the district court
hearing, defendant's expert economist testified that the
revised policy made price fixing unlikely. By disclosing its
revised policy to competitors, Stolt-Nielsen signaled its
intention to compete more aggressively. The economics of
cartel behavior suggests that Stolt-Nielsen's competitors
would be expected to compete more aggressively if they
perceived that Stolt-Nielsen was itself less likely to
behave cooperatively.
Perhaps most significantly, Stolt-Nielsen's revised
policies reduced opportunities and created significant
disincentives for Stolt-Nielsen employees to participate in
conspiratorial acts. Stolt-Nielsen operated throughout the
world, and it shipped in dozens of different trade lanes. In
order to make informed decisions about specific shipping
contracts, Stolt-Nielsen relied on regional managers and
their subordinates, who are familiar with the competitive
conditions in specific regions and with the requirements of
regional customers, to develop and negotiate bids.
Stolt-Nielsen's revised Antitrust Compliance Policy
clearly limited contacts between Stolt-Nielsen employees and
competitors to legitimate issues, such as joint bids and
sublets. The revised policy also separated Stolt-Nielsen
employees with primary responsibility over submission of
bids and negotiation of contracts from the small number of
high-level executives with authority to initiate or oversee
legitimate contacts with competitors. Moreover, by requiring
employees to report any violations of the policy, the
revised policy raised the expected cost of coordinating a
conspiracy within Stolt-Nielsen, because it reduced the
likelihood that a coworker would maintain the secrecy of any
conspiratorial discussions.
In particular, the policy made it difficult for the
high-level Stolt-Nielsen employees who were authorized to
talk to competitors to enlist lower-level employees to help
carry out a conspiracy. Citing the testimony of the
defendant's economic expert, Judge Kauffman noted that "the
revised Antitrust Compliance Policy effectively 'severed'
the internal company communication pathways-i.e., the links
between those who were in contact with competitors and those
responsible for bidding-that made it possible for
Stolt-Nielsen to implement the customer allocation
conspiracy." The evidence indicated that after Stolt-Nielsen
revised its antitrust compliance policy, Stolt-Nielsen and
its competitors aggressively competed for contracts
previously subject to the conspiracy. For example,
Stolt-Nielsen bid aggressively on one shipping contract only
to have a competitor, the incumbent operator for this
contract, undercut Stolt-Nielsen's bid by roughly seven
percent. The defendant's economic expert explained that such
bidding behavior was not consistent with a well-functioning
conspiracy for the contract. The district court cited this
contract as one of several examples of robust competition
among Stolt-Nielsen and its competitors after Stolt-Nielsen
revised its antitrust policy.
Additional Articles in Winter 2008 Issue of
Economists Ink
Standard Setting Organizations and the FTC/DOJ Intellectual Property Conference Report
FCC Inquiry Regarding Tying in Wholesale Video Programming
EI News and Notes
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