|
Robert D. Stoner has worked on a
number of matters involving the economics of intellectual property
and standard setting. |
Standard Setting Organizations
and the FTC/DOJ Intellectual Property Conference Report
Standard setting organizations (SSOs) and their members
often face the "holdup" problem. Holdup refers to the
ability of patent owners to extract surplus from downstream
licensees after a standard has been adopted and licensees
have made sunk investments in the chosen technology. The
"Intellectual Property Conference Report" recently released
by the FTC and DOJ Antitrust Division (IP Report) has
important implications for how SSOs may deal with this
problem. While the agencies' Intellectual Property
Guidelines did not consider how SSOs might address holdup,
the IP Report encourages innovative SSO rules and practices.
In particular, the IP Report clarifies the agencies' policy
towards the most controversial practice SSOs use to deal
with the holdup problem, ex ante licensing
negotiations. This part of the report expands on previous
agency business review letters and speeches. Nonetheless,
substantial uncertainty remains concerning when that
practice may be used.
The IP report states that multilateral ex ante
licensing negotiations will be considered under the rule of
reason and will not be considered a per se offense.
Such negotiations may lead to the exercise of monopsony
power and licensing rates below the competitive level, with
potential negative effects on innovation incentives.
Nonetheless, the rule of reason is applied because these
negotiations may also lead to important offsetting
efficiencies by eliminating the possibility of holdup.
Unfortunately, the IP Report provides only limited guidance
as to when the antitrust authorities are likely to find such
multilateral licensing negotiations objectionable under the
rule of reason.
In encouraging ex ante negotiations, the IP
Report appears to assume an ex ante world where
numerous alternative technologies compete for inclusion in
the standard based both on technical merit and on licensing
terms. If these conditions do not hold, the agencies might
find joint negotiations to be anticompetitive. The IP Report
says that joint ex ante licensing negotiations may
raise competition concerns if (a) the standard incorporates
a patented technology that has no viable alternatives; (b)
the standard does not enhance the IP holder's market power;
and (c) all potential licensees refuse to license that
technology except on agreed-upon licensing terms. In these
situations, the IP Report finds that "the ex ante
negotiation among potential licensees does not preserve
competition among technologies that existed during the
development of the standard but may instead simply eliminate
competition among potential licensees for the patented
technology."
Setting up such a dividing line basically says that
unless efficiencies from ex ante multilateral
bargaining can be demonstrated, entering into such
negotiations may raise antitrust problems. This position
seems to assume an anticompetitive outcome unless potential
licensees or the SSO show that technologies currently
compete and that ex ante licensing will preserve
that competition. Thus, the rule of reason may be cold
comfort to those contemplating the possibility of
multilateral ex ante negotiations because patent
holders and potential licensees will find it difficult to
determine whether all the criteria for pro-competitive
ex ante negotiations are likely to be met.
The IP Report says that a rule of reason analysis will be
applied to ex ante multilateral discussion, but
does not say how that analysis will be carried out. The
Report does not even delve in any detail into one of the
most difficult issues in this connection: under what
conditions the SSO could set an artificially low
price for IP included in the standard. The IP Report does
not describe how any potential for exercise of monopsony
power by SSO members might be traded off against likely
benefits from reducing the opportunity for holdup. Rather,
the IP Report focuses on the risks that the ex ante
licensing discussions could be a sham (a) by IP holders to
cover up naked agreements on the licensing terms they will
offer the SSO or (b) by SSO members to cover up naked
agreements to fix the prices of the products they sell.
The main procompetitive reason to have multilateral
ex ante licensing negotiations is to mitigate the
market power of patent holders that the SSO may create by
incorporating a technology in a standard. Therefore, if the
negotiations succeed, SSO members who must license the
technology will pay less than if there were no negotiations
and they were "held up." How does one distinguish the
lowering of licensing rates that comes with lessening the
opportunity for holdup from the exercise of "monopsony
power" by potential licensees in the SSO? Both the
elimination of holdup and the exercise of monopsony power
have the same goal-to lower licensing rates. The IP Report
sheds little light on this key question.
The IP Report, surprisingly, says little about another
much-discussed suggested solution to the holdup problem: the
SSO's requiring patent holders to agree in advance to
license at a reasonable and nondiscriminatory (RAND)
royalty. There has been a great deal of discussion in the
recent literature regarding how such rates might be
determined and enforced. To some degree, RAND policies could
be substitutes for multilateral ex ante licensing
discussions. While the IP Report mentions a number of
suggested approaches to defining RAND rates, it does not
comment on their relative merits. More generally, it would
have been helpful to hear what the agencies think about the
relative usefulness of ex ante commitments to RAND
rates as opposed to ex ante negotiations.
The IP Report's rejection of per se treatment of
ex ante royalty negotiations in a standard setting
context is a substantial move beyond the IP Guidelines.
Nonetheless, SSOs and the IP owners who are considering
forming SSOs still face significant uncertainty concerning
the antitrust treatment of those negotiations.
Additional Articles in Winter 2008 Issue of
Economists Ink
U.S. v. Stolt-Nielsen and the
Economics of Cartels
FCC Inquiry Regarding Tying in Wholesale Video Programming
EI News and Notes
|